The music industry has changed, meaning that you no longer have to rely on someone else to discover you and make you a success.
While this has opened up the playing field for everyone to get involved, it also means that you will have to put in some work to get yourself seen and heard.
The good news is that you can make a lot of money off your success, without having to share it with a record label first. The first step in doing this is to set up your independent record label.
This will mean you will have to be about your business and take control of matters like filing your tax returns. This may sound daunting, and perhaps you will want to seek out someone to help you with this. However, the more people you get to help, the less money you get to keep for yourself, so it is a matter of working out what you can handle yourself and what you need help with.
The next step to becoming self-sufficient is to sort out your studio facilities. These days, you can make music on your laptop, so the need to buy expensive equipment is no longer there. The advantage of having your own equipment is that you can work on your music when you want, without having to pay for expensive studio time.
Once you have recorded your music, you will need to promote it. The Internet is your friend in this, as you only need to look at the self-promoted success of artists like Ed Sheeran. Use social media to promote your music, but remember to stay professional and don’t get disheartened if things don’t take off immediately. Just keep plugging away.
Build a fanbase. Jump on Reddit and other sites where you can meet other music lovers and artists. Support each other and get your music promoted to other people’s fans. You will want to make sure you are reaching your target audience, so be careful to promote your music in places where it makes sense. There is probably little point in promoting your new hip-hop album on a metal site, for example.
Once you have built up a fanbase (often by giving away some of your music for free), it is time to get your product sold. There is no point in having fans if they are unwilling to pay for your music. Don’t be afraid to ask for money for your music; take the example of the late Nipsey Hussle, who managed to sell copies of his mixtape for $100 each! If you create the market, then people will pay to support you.
The more self-sufficient you can be, the better. Not only will you have total control over your career, but any money you make will stay with you rather than going to someone else’s bank account!
Work out what you can do for yourself and what you may need help with, but don’t be afraid to do as much as you can for your career. It will pay you back in time…